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Outdoor and Transit Advertisement

Billboards/Posters

  • Create brand awareness

(high frequency)

  • Wide coverage of local markets

  • Train stations, bus stops, Schiphol Airport, busy streets, highways 

(high frequency and exposure)

Poster Analysis 

  • The Slogan 

  • The All-In-One Drink

  • The White Background

  • The Location

Online Advertisement

 

Social Media

 

 

 

 

  • Create brand awareness and generate interest

  • Target marketing and message tailoring

Video Analysis

  • Who is Bob?

  • Study/Work scene

  • Humor

  • Present the solution (Nalu)

© 2014 by JAMKS Inc. 

Sampling Promotion

  • Create brand awareness, brand purchase intention and customer involvement 

  • Train stations, universities, busy streets

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