"In 2002 launched Coca-Cola new drink for adults with small energy dip during the day.This new drink is packed with healthy energy from fruit, vitamins and natural caffeine from green coffee beans.

 

Remarkable name created proposals in four different directions: seaside feel, surf's up, fun & joy and thrills master. Ultimate chose Coca-Cola for surfstyle to shape.'s Brand and image matching The surfing world evokes a sense of freedom and the idea of 'living on the edge', full of energy. Nalu is the Hawaiian word for the specific movement while browsing and for foaming / bubbling of the wave.

 

This high-energy brand of Coca-Cola promises a feeling of pleasure and physical boost during challenging moments, just like surfing big waves. When drinking Nalu one escapes from reality as to be subsequently recharged and refreshed back to go against it."

(http://www.remarkable.be/nl/work/portfolio/23/nalu)