Recession in the Netherlands since 2009

 

Economy

- Slightly recovering

 

Customer

- More aware and cautious about their expenses

 

Behaviour   

- Buying Power is increasing

- Brand loyal

- Willing to pay more, Brand has to entertain

- Belongings more valuable, relations more intense 

 

Consumer Segmentation

- Young adults (18 – 30)

- Use brands  as a tool of communication

- Adopting healthier lifestyle

- 50% consumers still follow education